AICE MediaStudies

  Name: Ashley Antoine   Creative Critical Reflection 1.       How does your product use or challenge conventions AND how does it represent social groups or issues? My product that I chose to present about, which was crocs, represents social groups in many ways. As you may or may or may not know it, crocs are a popular trending brand at the moments. Crocs saying is “Come As You Are” which basically represents someone expressing themselves in the crocs, as it comes in many different colors, sizes and etc. 2. How does your product engage with audiences AND how would it be distributed as a real media text?     As previously stated, my product engages with audiences because crocs are a trending brand at the moment. You could be going to the grocery store and would see a good 10 people walking around in them. They are comfortable shoes and even water shoes, so it would be distributed as a real media text of going out and purchasing some crocs because they are very fascinati

  The creation of the commercial overall has been a blast. We learned a lot of things in the process. The first couple of days we planned and drafted what we were going to do. Then after that was filming which was not much work to do. I think the filming process was fun. I liked the filming and it was not much work to do. We took multiple takes of every shot and then moved on to editing. Editing was not a easy process. We picked out the best takes and shortened it to our liking. After we put the videos in the order that we wanted and added the transitions we wanted. 

 This was our second/last day to edit. For the most part the editing was finished and taken care of. We just had to make some minor tweaks like making sure we met the time requirement and everything. The middle half of the commercial continued to have transitions that made the video have a good flow. For the most part it was an in and out dissolving transition pattern. Simple transitions too smoothly go through with the video. I have learned from editing and I hope to improve. 

 First day of editing. My partner and I try figuring out how we can complete this commercial without it being too dramatic or too bland. We successfully found a way. More importantly I was more of the recorder and she mainly put together the editing. Half of the video started off as her running and the transition is like a dissolving transition. The app that was used was Cap Cut . We got a hang of it pretty quickly there was not much to handle. First half of the editing was finished. For the most part the angles were in long shot. I know editing may be a bit challenging for others but once you get to be comfortable around the editing software it should be a breeze. I think the effects used in the video was pretty nice too.

 Today, my partner and I finished recording our last half of our commercial. I would say the filming process went smooth. The first day we went to record like a preview of what exactly we were doing and we just implemented it into what we were doing today. First thing we did was go out onto the track and recorded that part for it. Then we went in front of the media center where we recorded the second shot. We did our third shot going up the stairs and the other parts up the stairs. Although we were pressed against time towards the end we still managed to get the filming done. After the day was over, we discussed how we were going to proceed with the editing so that our commercial comes out nice.