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My group is doing a commercial on Crocs. Typically in a crocs commercial, it shows someone wearing them and doing a physical activity because of the mode change in the crocs. 

-They wear the crocs with a casual fit and doing something like walking or jumping around which shows the capability of the crocs.
-Sounds in the background can be upbeat to get audience persuaded to want to buy a pair.

The crocs slogan is “Come As You Are”.

Commercials show a woman or a man wearing crocs which means be who you are in them and it doesn’t matter who you are. Crocs are something for everyone. 






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